Concept TV Advertising have invested in High Definition 3D Studio Equipment.
The recent acquisition utilises dedicated dual 50m/bit BBC Specification cameras and high definition 3D Avid Post Production equipment. The company will lead the way by offering a 3D shoot option that will allow ads to be presented in either 2D or 3D formats, depending on the broadcast media.
New technology for 3D delivery without glasses.
“The choice to invest became clear when consumer 3D television technology allowed 3D viewing without dedicated 3D glasses. As time moves forward, more of these sets will be brought into households and we want to be the most experienced and affordable option when 3D and HD becomes mainstream within our industry” company Director Paul Emerton cited.
The 3D technology at Concept is based on multi-camera high-end studio / cinematic techniques and not on the cheaper single low cost 3D camera set up. Despite the investment, the TV Advertising Agency is not hung-up on pushing 3D. Paul goes on to state,“Obviously, an investment in a 3D TV Advertising Commercial alone, whilst impressive, is unlikely to directly deliver tangible results. Our strategy is to incorporate 3D techniques as we did with HD many years ago. Although our ads have been shot in HD from 2006, many broadcasters still use standard definition resolutions in their ad broadcasts – even on HD channels. However, delivery platforms such as YouTube allow full 1080 HD and are distributed to consumer TV’s via Virgin Media and game consoles. The cost implications of adding 3D to a TV Commercial Production with Concept TV will be minimal, but offer our clients exceptional value in the long term.”
Concept will be adding 3D services to it’s range of high-quality and affordable production options in coming weeks as it’s staff are brought up to speed with training in the new technology.
To discover more about TV Advertising and 3D shoot options for TV and other digital distributions, such as YouTube and other Social Media and physical media, call 0203 002 92 42 or visit www.ConceptStudios.co.uk and request a free call back.