Cost per thousand views: Facebook £5.56 vs. TV £2.10

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Example of how money is wasted in advertising.

Don’t wast your money on costly advertising, get the best Costs per viewer with TV advertising at Concept TV!

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half!” – John Wannamaker

It’s a very famous quote, and a founding principle behind Concept’s TV Advertising.  We’ve spent many thousands in the development of CAIT Analytics – a powerful tool to determine and understand the real value of TV advertising.  But you don’t need to look too far to see how TV compares with other mediums.

Does that mean TV advertising is better than social advertising?

We encourage a cross marketing strategy via a well thought out marketing mix.  It is important that people are able to find you on social networks, such as Facebook and Twitter – and that you deploy a brand-consistent strategy throughout.  At Concept, we enjoy a strong digital presence.  However, when it comes to the medium of choice at the heart of your marketing, we know TV advertising is where it should begin.

In terms of raw cost per view, there is a startling difference between a digital medium such as Facebook and some of the rates available in TV advertising.  With the figures below, it’s not hard to decide where to place the lion’s share of marketing spend…

As an example of the significant difference in costs between Facebook and TV Advertising :

Facebook advertising costs more than TV advertising!

Costs for Facebook advertising from a current live campaign.

Advertising budget OPTION at £470 on a recent facebook campaign:

£470 divided into 45,500 views = £10.32 (Cost Per Thousand views|
£470 divided into 84,500 views = £5.56 (Cost Per Thousand views|

Value of budget if spent on TV Advertising (UK)

Cost Per Thousand views : £2.10
Quantity of views if the same budget was spent on TV : 223,000

How many more views on TV with the SAME budget?

138,500 (263.9%) to 177,500 (263.9%) MORE views with TV advertising

Morphy Richards Complete Clean Lift Away Vacuum Cleaner – TV Advertising by Concept TV.

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New TV Advertising Campaign from Morphy Richards with the Complete Clean Lift Away Vacuum Cleaner.

At Concept TV, we love working with new and innovative products.  The new vacuum cleaner from Morphy Richards really shows that their product designers have delivered on things consumers really need.  As with all TV Advertising work, we like to get our hands on a product before we think about how to sell it.  This means we can make an ad that actually communicates the real lift benefits of a product.  And we really liked the Morphy Richards Complete Clean.  It uses cyclone technology that never loses suction, but there’s more to this vacuum than suction!  The Lift Away canister is a brilliant innovation that makes the vacuum cleaner light and maneuverable  – even in the most awkward of places.  It allows you to detach the canister from the floor head, so you can use the vacuum cleaner on the stairs or carry it, without it scooting off or being really heavy.  As it’s light weight and has a flat base, it’s perfect for cleaning the car too.  The accessories include a turbo-nozzle – which is like a mini floor head that’s great on sofas and stairs as it brushes at the same time!  There is also a Dust Away attachment with micro-fibre cloth which buffs hard floors like laminates or tiles – whilst vacuuming up dust.  Its a great product thats all about easy, practical cleaning.  The product launched with our national TV advertising campaign on the 25th March 2013.

About the TV Production

After our TV crew had cleaned their own homes from top to bottom and had devised a warm but informative creative, we called up the “Morphy” family and arranged the TV shoot on location in the Cotswolds.  We wanted to make an authentic TV ad that really demonstrated the convenience of the product – so one of the first things shot was the bit near the stairs where the vacuum cleaner was taken into portable Lift Away mode.  “It just unclips with a quick action, so it’s really easy to demonstrate.” says Assistant Producer Michael Emerton.

As with the 9-in-1 Steam Cleaner film shoot, it was important to make the shoot demonstrate how easy the product works.

About the Complete Clean Lift Away Vacuum Cleaner from Morphy Richards.

The Never Loses Suction* Lift Away Bagless Upright Vacuum Cleaner has that little something extra. It not only boasts Never Loses Suction* technology, but also a unique lift away canister.

The liftaway canister is completely detachable,so its easier to clean stairs and those hard to reach places! There’s a turbo nozzle, ideal if you have pets.And it comes with a dustaway tool to buff hard floors whilst you vacuum.

Powerful, portable cleaning in three easy steps!

Click to discover more about the Morphy Richards Complete Clean Lift Away Vacuum Cleaner.

For more information about how TV advertising is a powerful and effective means of marketing, visit http://www.conceptstudios.co.uk or call 0203 002 92 42.

How to advertise a promotion on TV – 6 Step Checklist…

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© Tamilsma | Stock Free Images

© Tamilsma | StockFreeImages

Quick Reference Guide – How to promote an offer using TV Advertising

TV advertising is usually part of a long term marketing strategy, but it can also be used as a quick turnaround activity, if it is planned right.  Read on to discover the 6 simple checks that you can do on a promotion to make it TV Advertising ready.

6 simple steps to make your offer TV Advertising ready:

  1. Do you have enough stock?  Will you have enough stock to meet demand?
  2. Does your offer comply with TV Advertising rules?  Is your offer accurate?  Don’t make promises that you can’t substantiate – or they will cause delays and will be rejected.
  3. Identify your buyer.  Let us know who your buyer is, and we’ll find the channels that they watch.
  4. Identify your Performance Measurement Thresholds.  How much do you need and how much do you want each lead or sale to cost?
  5. Identify and check your Response Mechanisms.  TV advertising is a powerful and responsive medium – so make sure people can easily respond to your proposition.  We can help you track responses using CAIT.
  6. Determine your follow-on activity.  If the campaign does well and achieves your Performance Measurement Thresholds – do you want to extend the promotion or plan further activity?  It’s far easier and more cost efficient to know in advance if possibilities to extend your campaign are in your agenda.  It also reduces the chance of having ‘downtime’ on a successful campaign while media buying admin is completed.

When you’re ready to Advertise on TV or if you want to know more about the process…

Contact Concept Television Studios Limited on 0203 002 92 42.  We will be able to help you along the process and ensure a swift and professional move on to television.

If you’d like more information about our TV advertising services, visit www.ConceptStudios.co.uk and then request a free quote or call-back.