Concept TV exhibiting at The Business Show, stand 2744. London ExCeL – 11 & 12 May 2016.

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Concept TV are back at The Business Show - 11th and 12th May 2016.

London ExCeL – 11 & 12 May 2016.

CONCEPT TV ARE BACK AT THE BUSINESS SHOW… Demonstrating affordable TV Advertising, New 4K UHD Cinema Production Kit and our new range of Professional Video Production Services.

 

We are pleased to announce our attendance at two shows this year, the first being The Business Show in May of this year.

At Concept TV, we’re celebrating our 12th year as a leading UK Television Advertising Agency.

Come and find out more about TV Advertising and our Professional Video Services.

Our TV Advertising and Video Production experts will be on hand to answer any questions you may have and to showcase our TV Media Buying Strategies as well as our TV Commercial and Professional Video Production work.

More Details to come…

Click here to get your FREE Tickets

Concept TV Advertising are back at The Business Show – Olympia 27-28 Nov 2014. Stand 476.

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Concept TV are back at The Business Show - 15th and 16th May 2014.

Concept TV are back at The Business Show – 17th and 18th November 2014.

CONCEPT TV ARE BACK AT THE BUSINESS SHOW…

See our write-up: http://www.greatbritishbusinessshow.co.uk/exhibitors/advertising/concept-tv-advertising/

Following our success at the last business shows, we’ve been asked to return this November to show how TV Advertising can help businesses grow.  We’ll also be delivering a number of seminars on the TV Advertising process and will explain how it all works.

At Concept TV, we’re celebrating our 10th year as a leading UK Television Advertising company.  We’ve worked with everyone, from small startup companies, major UK and global brands, even through to a number of celebrities!

Now’s the time to try TV Advertising.

As the economy progresses forwards, companies are now coming out of hibernation to focus now on growth.  This means that, whilst the coffers start to flow back from your customers, so to is the activity of your competitors.  We’ve shown businesses that TV Advertising is very much an influential medium, within their grasp.  Going forward, we’re looking to work with brands that want to see their business grow.

Concept TV delivers powerful TV Advertising strategies and negotiate some of the lowest Broadcast rates in the industry.

As we’ve worked with a wide range of businesses, some new, some old in TV Advertising terms, the Broadcasters take Concept TV seriously when it comes to negotiating rates.  As a family run business, we know that results are important.  That’s why we continually push the boundaries when it comes to achieving outstanding media proposals.

Come and see us – lets talk about your brand…

We want to meet you and to talk about your business, whether you need TV Advertising now, or simply want to see how it all works.  So we’re giving you free tickets to the show…

Click here to get your FREE 

 

Cost per thousand views: Facebook £5.56 vs. TV £2.10

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Example of how money is wasted in advertising.

Don’t wast your money on costly advertising, get the best Costs per viewer with TV advertising at Concept TV!

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half!” – John Wannamaker

It’s a very famous quote, and a founding principle behind Concept’s TV Advertising.  We’ve spent many thousands in the development of CAIT Analytics – a powerful tool to determine and understand the real value of TV advertising.  But you don’t need to look too far to see how TV compares with other mediums.

Does that mean TV advertising is better than social advertising?

We encourage a cross marketing strategy via a well thought out marketing mix.  It is important that people are able to find you on social networks, such as Facebook and Twitter – and that you deploy a brand-consistent strategy throughout.  At Concept, we enjoy a strong digital presence.  However, when it comes to the medium of choice at the heart of your marketing, we know TV advertising is where it should begin.

In terms of raw cost per view, there is a startling difference between a digital medium such as Facebook and some of the rates available in TV advertising.  With the figures below, it’s not hard to decide where to place the lion’s share of marketing spend…

As an example of the significant difference in costs between Facebook and TV Advertising :

Facebook advertising costs more than TV advertising!

Costs for Facebook advertising from a current live campaign.

Advertising budget OPTION at £470 on a recent facebook campaign:

£470 divided into 45,500 views = £10.32 (Cost Per Thousand views|
£470 divided into 84,500 views = £5.56 (Cost Per Thousand views|

Value of budget if spent on TV Advertising (UK)

Cost Per Thousand views : £2.10
Quantity of views if the same budget was spent on TV : 223,000

How many more views on TV with the SAME budget?

138,500 (263.9%) to 177,500 (263.9%) MORE views with TV advertising