Morphy Richards Complete Clean Lift Away Vacuum Cleaner – TV Advertising by Concept TV.

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New TV Advertising Campaign from Morphy Richards with the Complete Clean Lift Away Vacuum Cleaner.

At Concept TV, we love working with new and innovative products.  The new vacuum cleaner from Morphy Richards really shows that their product designers have delivered on things consumers really need.  As with all TV Advertising work, we like to get our hands on a product before we think about how to sell it.  This means we can make an ad that actually communicates the real lift benefits of a product.  And we really liked the Morphy Richards Complete Clean.  It uses cyclone technology that never loses suction, but there’s more to this vacuum than suction!  The Lift Away canister is a brilliant innovation that makes the vacuum cleaner light and maneuverable  – even in the most awkward of places.  It allows you to detach the canister from the floor head, so you can use the vacuum cleaner on the stairs or carry it, without it scooting off or being really heavy.  As it’s light weight and has a flat base, it’s perfect for cleaning the car too.  The accessories include a turbo-nozzle – which is like a mini floor head that’s great on sofas and stairs as it brushes at the same time!  There is also a Dust Away attachment with micro-fibre cloth which buffs hard floors like laminates or tiles – whilst vacuuming up dust.  Its a great product thats all about easy, practical cleaning.  The product launched with our national TV advertising campaign on the 25th March 2013.

About the TV Production

After our TV crew had cleaned their own homes from top to bottom and had devised a warm but informative creative, we called up the “Morphy” family and arranged the TV shoot on location in the Cotswolds.  We wanted to make an authentic TV ad that really demonstrated the convenience of the product – so one of the first things shot was the bit near the stairs where the vacuum cleaner was taken into portable Lift Away mode.  “It just unclips with a quick action, so it’s really easy to demonstrate.” says Assistant Producer Michael Emerton.

As with the 9-in-1 Steam Cleaner film shoot, it was important to make the shoot demonstrate how easy the product works.

About the Complete Clean Lift Away Vacuum Cleaner from Morphy Richards.

The Never Loses Suction* Lift Away Bagless Upright Vacuum Cleaner has that little something extra. It not only boasts Never Loses Suction* technology, but also a unique lift away canister.

The liftaway canister is completely detachable,so its easier to clean stairs and those hard to reach places! There’s a turbo nozzle, ideal if you have pets.And it comes with a dustaway tool to buff hard floors whilst you vacuum.

Powerful, portable cleaning in three easy steps!

Click to discover more about the Morphy Richards Complete Clean Lift Away Vacuum Cleaner.

For more information about how TV advertising is a powerful and effective means of marketing, visit or call 0203 002 92 42.

Morphy Richards 9-in-1 Steam Cleaner – TV Advertising by Concept TV.

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Concept TV have launched the new TV Advertising Campaign for the Morphy Richards 9-in-1 Steam Cleaner.

Following some filming at a stunning location in the Cotswolds, Concept TV fired off  the new TV Advertising Campaign to support the Launch of the new 9-in-1 Steam Cleaner from Morphy Richards.

“We wanted to do something a bit different with this ad.” says Concept TV’s Director, Paul Emerton.  “Like other ads, we like to get our hands on the product before we start the creative process.  It’s about understanding the product from a consumer perspective, which leads to a better communication.  Our production team took the new Steam Cleaner home to put it though it’s paces.  At it really delivered”.

About the TV Advertising

The ad demonstrates real-life scenarios – and all the visuals are real.  It was important to show real mud on the floors and the real dirt you’d get in places like bathrooms and kitchens.  The actors stepped up to the job and really “mucked” in to deliver an authentic creative.  This included stomping around in the mud outside the location during the footprint scene.  Paul recounts “it wasn’t the warmest of days, being shot in February, but our talent and crew were on the ball”.

The campaign launched onto screen across the UK from the 25th March with a national TV Advertising campaign.

Discover more about Steam Cleaning and Morphy Richards 9-in-1 Steam Cleaner.

The 9-in-1 Steam Mop has both upright and handheld modes for different uses around the home such as carpets, wood floors, work surfaces and much more. The 30 second heat up time and 14 minute running time means you’ll be steaming within seconds!

Discover more about the Morphy Richards 9-in-1 Steam Cleaner here.

For more about how you can use TV Advertising to bring your business into the lives of your consumers, visit or call 0203 002 92 42.

New TV Ad Launch – Vtriker Elite

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2012 sees the launch of the brand new TV Advertising Campaign from Vtriker for the new Vtriker Elite.  With vast improvements to design and a whole collection of amazing new stunts and tricks, the Vtriker Elite, being an energetic and fun outdoor toy, is perhaps the best gift this Christmas!

The TV campaign launched on the 21st November 2012 on POP, POP Girl and KIX!

Concept TV were commissioned earlier in the year to film and produce the new Vtriker Elite TV ad.  The commission builds on the successes of the previous TV Advertising campaigns.  Not only did the original Vtriker TV ad generate significant sales direct to consumers, it also grew the retailer base nationally and establish new distributor contracts.  The new Vtriker Elite ad needed to be more fun, up-to-date and more response focused.  A QR Code using Concept TV’s CAIT technology was incorporated throughout the ad, taking advantage of the massive recent growth in smartphone and tablet usage.

With direct metrics from Amazon, the website and the QR Code via Concept TV’s CAIT Analytics, the TV advertising strategy becomes far more accountable than was previously possible – laying down the foundations for further marketing opportunities throughout 2013.