TV Commercial and Video Production Services for other agencies and broadcasters…

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TV Commercial Production at Concept TV

TV Commercial Production at Concept TV

Did you know that we also produce TV Commercials and video for other agencies?

At Concept TV, not only do we serve our own clients, but we also produce TV Commercials and digital video content for other advertising agencies under their brand.  In many cases, a lot of our agency clients do not have their own production facilities.

In other cases, our agency clients may have previously outsourced TV Commercial Production to another production company.

We even produce TV Commercials and video content for television broadcasters.

Why do other Advertising Agencies or Television Broadcasters use Concept TV?

The answer is simple.  Quality, Price and Convenience.

We are often told by our agency clients that they previously had to pay between £30,000 to £60,000 for a good quality TV Commercial.  They trialled our services – which are priced much lower, and were so impressed with the results, they decided to stay with us.

We would like to be your choice for out-sourced TV Commercial Production and digital video content production.

Our Agency / Broadcaster Services:

  • End-to-end TV Commercial Production service:
    • Brief.
    • Creative Development, Script, Storyboard.
    • Clearcast Script Approval (BEFORE we pick up the camera…)
    • Casting
    • Production – including filming in 4K UHD.
    • Studios and Location filming.
    • Post-Production using the same systems behind 99% of the worlds broadcast TV content.
    • Clearcast approval on the final master.
    • Mastering for Broadcast, including transfer to the broadcasters.
    • Literally everything… you just place the media!
  • End-to-End Digital Video Content Service
  • NDA Agreement – We won’t try to work directly with your clients, or disclose your activity.
  • White label – we can use your brand and attend meetings as your in-house production facility.
  • Partner – alternative to white label, we are presented as Concept TV in partnership with your agency.
  • Commission – we offer a commission in the form of a discount to trade clients placing their clients work with us, as long as you place at least 8 TV Commercial Productions with us each year.
  • Great for the new wave of TV Advertising budgets, including your Sky Adsmart clientèle.

Our Promise…

  • We will beat any like-for-like production quote.
  • We won’t steal your client.
  • We will put as much in to your ad as we do for our clients.
  • You will pay less than you do with your current production supplier.

How much do TV Commercials Cost?

We offer much lower costs and a much higher quality than other production companies.  Call us on 0203 002 92 42, or click the quote button to get more information and costings.



An Exciting New Year At Concept TV… Welcome to 2016 and a range of new services!

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New TV Advertising and Professional Video Services From Concept TV

As the Christmas trees come down and the decorations are packed into the loft for another year, we wanted to share Concept TV’s new services launching in 2016.

2016 is the year your company should advertise on TV.

Throughout the last year, we’ve taken a very close look at the industry, new technology and new opportunities.  We’ve carefully evaluated the existing and the emerging advertising platforms to find ways to push our clients materials harder.  We’ve also invested heavily in high-end camera equipment and lenses to ensure we’re delivering the best quality and the best prices.

A Complete TV Advertising Service.

TV Advertising is more than just making a TV Commercial and broadcasting it.  Advertising on TV is about creating a TV Commercial that captures the aspirations of your brand and includes a content that drives business to your shop-front (whether that be in the high street, the telephone, or on the internet or via mobile devices).

In 2016, our Platinum Complete TV Advertising Packages will include;

  • Licence to broadcast and distribute, covering:
    • Television Advertising Media.
    • YouTube or other video streaming service or Website.
    • Social Media.
    • On Point Of Sale Displays (e.g. screens in retailer display stands).
    • Outdoor Electronic Displays.
  • Filming in Ultra HD using our brand new high-end Cinema grade RAW 4k camera and lenses.
  • Specialist Director Of Photography (DOP) and Gaffer (Lighting Specialist)
  • Post Production using the very latest NLE Editing Suites.
  • High Resolution Audio Mastering to the latest EBU R128 Broadcast Standards.
  • Competitor Analysis, including script breakdowns and media placement research.
  • Full Clearcast Submission service – including substantial research, testing (where required) and reporting for claim substantiation.  Ongoing mitigation where required.
  • High resolution supply to broadcasters.
  • A friendly, straight forward service!

Our Silver and Gold TV Advertising Packages have also been upgraded.

We believe in delivering the very best that we can, at the budgets our clients have to work within.  Our Gold TV Commercial Production Package takes advantage of our high-end equipment with a great and experienced crew.  So in most cases, the primary camera will be our new high-end 4K camera!

New Local TV Advertising Services.

We’re really excited about this new service for local businesses and new-to-tv businesses.  Concept TV offer a complete Sky Adsmart TV Advertising Service.  Its a great way to reach a local audience at very affordable prices.  Likewise, it’s a great way to try TV advertising, even if you have national reach.  We can build a campaign with a 6,12 or 24 month plan that starts in one Post-Code or Town area and builds out to reach national coverage.

Furthermore, we’re able to buy your perfect audience.  We can profile viewers by their prosperity, family / household makeup, even homeowners with south facing gardens.  Call us now on 0203 002 92 42 to find out more.

We’re also introducing a host of new Professional Video Production Services.

We operate with the most impressive kit among our peers.  Following research into the needs of our current client base, we found that we could extend our services beyond traditional TV Advertising.  Here’s a summary of our new and current services:

  • TV Commercial Production.
  • Live Video Streaming – Including Multi-Camera with Sound from our studio or on location.
  • Crowd Funding Videos.
  • Communication Videos.
  • Corporate Videos.
  • Equipment and Crew Hire.

We’ve developed our services to fit a wide range of budgets, whilst always ensuring that we can deliver on our quality promise.

So make 2016 a year of growth with Concept TV.  Call Us Now on 0203 002 92 42 to find out more!

Paul Emerton – Director.

Concept Television Studios Limited.




How do we prepare for new advertising platforms, such as Facebook TV style ads?

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How to we manage the first real convergence of formerly independent platforms?

Facebook TV AdvertisingAs our exposure to emerging and developing platforms has increased significantly as technology advances, ad agencies and leading brands have also tried to establish new types of advertising based around them.

Platforms come and some go, but a few stick.  At Concept, we want to help businesses understand what this actually means and address the principles behind these new communication opportunities.

New advertising strategies need to be more than ‘just showing ads’.

Consumers now expect to be shown relevant advertising – just as advertisers want to pay for relevant customers.  The ‘digital age’ is all about advertising intelligence – it’s not just a modern re-interpretation of old ideas.  That’s why your advertising creative must be concious of its platform in addition to staying on brand and on message.  It is essential that advertising agencies are aware of both the variety of platforms that create new communication opportunities and most importantly, how those platforms work.

It’s hard not to be able to think of a brand that has failed on a particular medium.  Social engagement continues to be one of the hardest things to get right – so we need to think very carefully before taking advantage of new platforms, especially two-way social platforms!

Think about consumer experience.

Advertising is an essential means of business.  Although most of us would like to live in an ad-free world, we’d also probably like to live without bills, packaging and responsibilities – but as much as we grumble about these things – we acknowledge they must exist.  The important trick is to persuade and engage – not annoy and destroy.  If you had to watch 5 minutes of tv ads every time you scroll down half a page – you’ll switch off.  The consumer experience is relevant to continued engagement.

Getting your advertising format right…

With all advertising, you need to make sure that you’re creating an opportunity to inspire engagement – either immediately or in the longer term.  Traditional TV ads run to 30 seconds on average.  This is far too long for a social media platform.  People are more pro-active with how they use new digital platforms – significantly more than they were on traditional linear platforms such as TV.  If something disrupts or disappoints, consumers simply switch over.  With digital video advertising delivered alongside on-demand content set to become the most powerful means of communication, it’s important we understand how to keep our viewers.

Nothing longer than 20 seconds – and preferably 10 or under.

Viewers become frustrated when ads take ages to get to the point.  Ads delivered alongside on-demand content will be far more effective in a simple Tag and Hero or partial set-up format.  Use 10 seconds well, engage your viewer, then take them to your site directly to continue their engagement.  If you use those 10 seconds well enough to create that spontaneous engagement, your viewer will be much happier to pursue your full proposition.

A strategy for Twitter, Facebook, YouTube and any other social or on-demand platform.

If you adopt this approach, we are sure your advertising has a much greater chance of success.  We’d love to talk with you about your advertising strategy.  Concept Television Studios is at the forefront of these new advertising technologies and is well established with measurable high-performance strategy.  Talk to us without any fear of obligation – we love hearing about your business and discussing new opportunities.

Call 0203 002 92 42 or request a free callback at