ITV was launched 60 years ago today, and broadcast the first ever TV Commercial in the UK.
It marked a change in the way TV was created and allowed companies to access the most exciting advertising platform in the world.
For the first time, advertisers could create moving video adverts, giving birth to a whole new kind of Advertising Agency. TV Commercial creative has in some ways evolved significantly over the last 60 years. However, in some ways, today’s TV Commercials follow the same principle structure that was used all that time ago.
Happy Birthday ITV!
The Press Release issued by ITV – Britain: as Seen on TV covers ITV’s services that provides an interesting insight into the way our culture has changed and grown.
The balance between Public Service Broadcasters and Commercial TV Broadcasters, which at the time were solely the BBC and ITV meant content wasn’t just intended to be competitive in audience viewing figures, it also had to be rich in content content value. It was this balance that led Britain to have the best Television Broadcasting service in the world.
Since that day, we’ve seen the restrictive analogue broadcasting system turned off, with every TV owning home (the very significant majority) now able to enjoy a crystal-sharp multi-channel TV service.
Recent technological advances mean that regional TV can now be even more localised – down to even the first two letters of a postcode area – so it’s great for SMEs and local trades, as well as enterprise sized businesses looking to run a scalable campaign.
Concept TV was formed over 11 years ago to take advantage of the new TV Advertising potential offered by the analogue switch-off and consequential growth in Digital TV Channels. Today, TV Advertising is still the fastest way to reach an audience in the UK, and Concept TV offers one of the most affordable ways to do it.
Want to know more about this, or find out prices for advertising? Call us for a no-obligation chat on 0203 002 92 42.