Lytro camera launches “focus after you shoot” cameras in the UK

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New Camera Technology - Image from The Telegraph.

New Camera Technology – Image from The Telegraph.

New camera technology from Lytro allows focus after shoot.

At Concept TV Advertising, we strive to keep ahead in production techniques.  This leads us to some interesting new finds.  Today, the Telegraph news paper features an article on Lytro‘s new camera technology. Using an array of lenses, the camera is able to capture an image which can be focused later in post-production.  It also creates a source file that allows for 3-dimensional movement around a limited space of the subject, bringing new opportunities to commercial production techniques.

We’re keen to see how Lytro develop this technology, and look forward to some interesting new innovations with digital video production.

Read more about the new cameras at :

http://www.telegraph.co.uk/technology/news/10181922/Lytro-camera-launches-in-the-UK-focus-after-you-shoot.html