Morphy Richards 9-in-1 Steam Cleaner – TV Advertising by Concept TV.

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Concept TV have launched the new TV Advertising Campaign for the Morphy Richards 9-in-1 Steam Cleaner.

Following some filming at a stunning location in the Cotswolds, Concept TV fired off  the new TV Advertising Campaign to support the Launch of the new 9-in-1 Steam Cleaner from Morphy Richards.

“We wanted to do something a bit different with this ad.” says Concept TV’s Director, Paul Emerton.  “Like other ads, we like to get our hands on the product before we start the creative process.  It’s about understanding the product from a consumer perspective, which leads to a better communication.  Our production team took the new Steam Cleaner home to put it though it’s paces.  At it really delivered”.

About the TV Advertising

The ad demonstrates real-life scenarios – and all the visuals are real.  It was important to show real mud on the floors and the real dirt you’d get in places like bathrooms and kitchens.  The actors stepped up to the job and really “mucked” in to deliver an authentic creative.  This included stomping around in the mud outside the location during the footprint scene.  Paul recounts “it wasn’t the warmest of days, being shot in February, but our talent and crew were on the ball”.

The campaign launched onto screen across the UK from the 25th March with a national TV Advertising campaign.

Discover more about Steam Cleaning and Morphy Richards 9-in-1 Steam Cleaner.

The 9-in-1 Steam Mop has both upright and handheld modes for different uses around the home such as carpets, wood floors, work surfaces and much more. The 30 second heat up time and 14 minute running time means you’ll be steaming within seconds!

Discover more about the Morphy Richards 9-in-1 Steam Cleaner here.

For more about how you can use TV Advertising to bring your business into the lives of your consumers, visit or call 0203 002 92 42.

Folding Motion – TV Advertising Campaign Launch

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Automatic Folding Door company uses TV Advertising to launch new product range.

Hemel Hempstead born company Folding Motion – chose Concept TV to help with the launch of their new product, Automatic Bi-Folding Doors.  The automatic Bi-Fold Doors are the first in the world and utilise patent-pending “Folding Drive Technology”.

Designed in the UK

The company, Folding Motion, is proudly designing and manufacturing in the UK, with a world-wide fitting capability.  The business wanted to base their design, manufacture, quality and fitting in the UK as part of their launch initiative.  They chose Concept TV as their television advertising partner to help the marketing of their initial public unveiling at the Ideal Home Show.

How the TV Advertising came together

Folding Motion had no filmed material of their product.  Concept were asked to attend the Ideal Home Show within the first few days to film material.  The footage was cut into an ad, music and voiceover was added and then the ad went through the Clearcast Approval process.  Within 4 days of the shoot, Folding Motion’s TV ad was on air, directing people to meet the company at the show.  Fast turnaround can be achieve – and Concept TV delivered an outstanding campaign reaching nearly 1 million impacts within the last few days of the show.

To discover more about Concept’s fast, targeted service, visit or call 0203 002 92 42.