Concept TV have launched the new TV Advertising Campaign for the Morphy Richards 9-in-1 Steam Cleaner.
Following some filming at a stunning location in the Cotswolds, Concept TV fired off the new TV Advertising Campaign to support the Launch of the new 9-in-1 Steam Cleaner from Morphy Richards.
“We wanted to do something a bit different with this ad.” says Concept TV’s Director, Paul Emerton. “Like other ads, we like to get our hands on the product before we start the creative process. It’s about understanding the product from a consumer perspective, which leads to a better communication. Our production team took the new Steam Cleaner home to put it though it’s paces. At it really delivered”.
About the TV Advertising
The ad demonstrates real-life scenarios – and all the visuals are real. It was important to show real mud on the floors and the real dirt you’d get in places like bathrooms and kitchens. The actors stepped up to the job and really “mucked” in to deliver an authentic creative. This included stomping around in the mud outside the location during the footprint scene. Paul recounts “it wasn’t the warmest of days, being shot in February, but our talent and crew were on the ball”.
The campaign launched onto screen across the UK from the 25th March with a national TV Advertising campaign.
Discover more about Steam Cleaning and Morphy Richards 9-in-1 Steam Cleaner.
The 9-in-1 Steam Mop has both upright and handheld modes for different uses around the home such as carpets, wood floors, work surfaces and much more. The 30 second heat up time and 14 minute running time means you’ll be steaming within seconds!
For more about how you can use TV Advertising to bring your business into the lives of your consumers, visit www.conceptstudios.co.uk or call 0203 002 92 42.