A Guide to TV Media Buying

What does TV advertising cost?
The cost of Television Advertising is dependent on the TV Channels, the number of viewers, the time of day and the length of the TV Commercial. TV Advertising should work to an appropriate budget that can be sustained in the medium or long term, whilst allowing for a progressive growth as your campaign evolves.

We've simplified this process by creating Easy TV Media Buying Pack examples. These provide an indication of the range of channels available and the costs you could expect to pay. TV Media Buying is usually taylored to clients' specific requirements.

What TV Channels can I advertise on?
You can advertise on most channels, from the big Terrestrial TV channels ITV 1, Channel 4 and Five, the digital broadcasters such as SKY and Virgin Media and the small independent TV Channels, we cover them all. As an independent, we regularly deal with most broadcasters and broadcast houses, so obtain some of the best rates achievable for UK Television Advertising.

How can we review campaign performance?
Once we have an established campaign, we can help you undertake a review by comparing ongoing performance to pre advertising performance. Using CAIT Media Analytics. Contact us to find out more about achieving a better ROI with CAIT Media Analytics.

How Do The TV Media Buying Packs Work?

It's easy to try TV Advertising with our TV Media Packs. Simply Buy an Ad Production Pack together with a TV Media Pack on this page and you're set to try TV Advertising without the hassle! Of course, if you're looking for a specific programme or channel, we can arrange bespoke campaigns easily.

Our TV Media Packs below are designed to run over 10-30 day periods. These can be customised if required.

Also check our our Promotions page for current economic climate busting deals!

Buy an easy "Off-The-Shelf" solution for £5,400.

Choose ONE of the options below for only £5,400+vat. You can then add further campaigns for £5,200+vat each! Packs are valid for 30 days from the campaign start date.

The Starter One TV Media Pack is absolutely ideal if you need an "AS SEEN ON TV" logo for your branding. It's also an ideal way to prove to Investors, Distributors and Retailers that you believe and are prepared to invest in your product or service.

                     1. ITV 5-10 spots within a low-cost region of this major Terrestrial Broadcaster.
                     2. Channel 5 5-10 spots in the North Macro of this major Terrestrial Broadcaster.
                     3. True Movies 1 & 2, Travel, Culture introductiory coverage over female Entertainment.
                     4. Music 60 TV Spots on popular music channels MTV, VH1 etc.
                     5. Euronews Over 250 TV Spots on a major A,B,C1 demographic News channel.
                     6. Childrens over 50 TV Spots on popular kids TV channels
                     7. Customised we'll build a package to suit.

from £6,000 to £30,000 Progressive TV Media Packs

A progressive campaign is ideal for serious DRTV marketers. We recommend using CAIT Media Analytics to help identify and exploit the most responsive airtime at the right conversion price. Our goal is to find a level here that generates a Return on Investment within a comfortable scope of output from your business. Scalability and Sustainability are key components of a consistent DRTV business.

Channels and Spot Quantities would be customised, but as an example, you could have a mix of...

       up to 20 Daytime Slots on Channel Five
       up to 15 Slots on ITV2
       up to 15 Slots on Dave
       up to 24 Slots on E4
       up to 40 Slots on GOLD
       up to 50 Slots on MTV
       up to 80 Slots on 4 Music
       up to 88 Slots on Sky News
       up to 70 Slots on Discovery Realtime, History or Discovery Channel
       + Lots more channels... just ask!

from £100,000 The Heavyweight TV Media Pack

A Heavyweight campaign will thrust your brand and proposition directly into the homes of a significant audience! By affording mainstream terrestrial television, you can quickly communicate with your consumers when they are most at ease and open-minded. Television advertising can transform a business. It is important to remember that we act like a partner - not just a supplier. This will put you in front of a massive audience during key dayparts on major channels in main programming.

Channels and Spot Quantities would be customised, but as an example, you could have...

       A Heavyweight campaign on Channel Five
       From a Mediumweight campaign on ITV
       From a Lightweight campaign on Channel Four
       A heavyweight campaign on any other Commercial UK Digital Channel
       + Lots more channels... just ask!